Ethiopian Context

Green Scene’s solutions address pressing challenges facing Ethiopian communities and the global environment, while capitalizing on unique opportunities to satisfy unmet, growing market demand.

CHALLENGES

OPPORTUNITIES

CHALLENGES

Energy Accessibility

As of 2017, 56% of Ethiopia’s 20 million households lacked access to reliable electricity, including 73% of rural households.1

6 million households are projected to remain disconnected from the national grid in 2025, including 1 million households in deep-rural areas.2

Traditional Solutions

Kerosene lamps, candles, dry-cell battery torches, and other fossil fuel-powered transitional technologies are:

  • Inefficient
  • Expensive
  • Harmful to the environment
  • Hazardous to health
  • Dirty

Issues with Current Renewable Energy Alternatives

Most of the solar products imported to Ethiopia each year are sold by large distributors seeking to maximize volume and margins.
Low Quality: 76% of current products do not meet Lighting Global certification standards.3
Poor Service: Wholesalers do not invest time and resources in after sales maintenance and repair services, leaving clients no recourse when low quality products inevitably fail.
One-size-fits-all: Wholesalers and foreign companies lack community ties and contextual understanding, pushing products and services ill-suited to actual community and household needs.


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OPPORTUNITIES

Customer Interest

80% of surveyed households were willing to purchase a powerful solar home system for the full price of 13,200 ETB when provided long-term financing options.1

Affordability is the primary barrier for unwilling households.

Mobile Device Adoption

As of 2017, 67% of rural households used mobile phones and adoption is expected to increase.4

Mobile device adoption creates demand for charging sources, but also increases access to simple mobile payment options, which Green Scene is leveraging via its innovative PAYGO model.

Natural Renewable Energy Sources

Ethiopia’s climate provides the necessary renewable energy resources to power off-grid communities, including ample sunshine for solar products.

Government Engagement

The Government of Ethiopia’s (GoE) updated National Electrification Program (NEP 2.0) seeks universal electricity access nationwide by 2025.

NEP 2.0 outlines a comprehensive framework for achieving this goal, which includes direct support and financing for off-grid solutions through public-private partnerships, as well as duty free import of qualifying renewable energy products.2


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1Multi-Tier Framework Energy Access Household Survey conducted in 2017 by the Government of Ethiopia as part of NEP 2.0

2Government of Ethiopia Ministry of Water, Irrigation & Electricity: National Electrification Program 2.0

3

42017 Survey Commissioned by Climate and Development Knowledge Network